1. Introduction
The London College of Communication, formerly known as the London College of Printing, is a constituent college of the University of the Arts London, located in Elephant and Castle, London. Established in 1894, the college offers undergraduate and postgraduate degrees in various fields of communication design, media, publishing, and advertising.
2. The Need for a New Name
As the college expanded its curriculum and gained recognition as a leading institution for communication arts, its original name, the London College of Printing, no longer accurately reflected the breadth of its offerings. Furthermore, the name was difficult to remember and pronounce for international students and prospective applicants. Therefore, the college administration decided to initiate a rebranding process and pick a new name that would better reflect its vision and values.
3. The New Name: London School of Communication
After an extensive consultation and research process, the college has chosen a new name: the London School of Communication. The name emphasizes the college's core mission of fostering effective communication in various fields, whether it be visual design, journalism, film, or public relations. The new name is clear, concise, and easy to remember, which will help attract more students and enhance the college's reputation in the competitive higher education landscape.
4. Implications and Future Prospects
The renaming of the London College of Communication to London School of Communication represents a significant milestone in the college's history and is expected to have several implications for its future development. First, the new name will help position the college as a global leader in communication arts and attract more students from diverse backgrounds. Second, it will help the college forge new partnerships and collaborations with industry and academic institutions worldwide. Third, it will enable the college to expand its research agenda and produce more impactful studies that can contribute to the field of communication studies as a whole. Overall, the adoption of the new name represents a bold and forward-looking move that reflects the college's commitment to excellence in communication arts education.
